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Aklima Khatun
09 mei 2022
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The pandemic reinforced the importance of our Job Function Email Database content marketing strategy. The commitment to content marketing is now companywide and there is increased collaboration between the sales and marketing team Source: B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 Contemarketing strategy pandemic Job Function Email Database and now 2. The right team structure Most B2B organizations have small (or one-person) populated: 67% of respondents indicated that their team has experienced more work pressure Job Function Email Database in the past 12 months. The size of the teams has remained the same. So more work is divided among the same number of team members. Then the question remains. How do you coordinate this? A sound strategy can Job Function Email Database contributes to an effective way of working, even if the number of work increases. Working strategically and structurally ensures a clear picture of all activities. As a B2B content Job Function Email Database marketer, it helps you get the results marketing/content marketing teams that support the entire organization (58%). Many teams are sparsely you want faster. In addition, the implementation of the team structure is very important. Investments in the well-being, talents and passions of team Job Function Email Database members can also significantly increase productivity. Think, for example, of creating a confidential corporate culture or a personal development budget. Also read Attention B2B marketers these will be Job Function Email Database the trends for 2022 3. More budget for content marketing 43% of respondents who are familiar with their company's content marketing budget say their 2021 budget has Job Function Email Database increased compared to 2020. In addition, 66% expect their content marketing budget to be higher by the end of 2022 compared to their 2021 budget. Respondents indicated in which areas of Job Function Email Database content marketing they expect their organizations to invest in 2022. The top four answers are: Videos (69%) Events (61%) Own media (57%) Paid media (55%) Virtual events and webinars delivered the best results in the past 12 months (58%).
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Aklima Khatun
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